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Best Free Email Automation Tools

Email marketing has come a long way, but how do you choose the best free email automation tools? These tools are designed to make the process of sending emails easy, but a few have some important features that you might want to look for before you decide on one. Below we have reviewed five of the most popular ones. Read on to find out which ones you should try and which you should stay away from. The best free email automation tools are:



Campaign Monitor is a popular ecommerce email automation tool. While it isn't free, it's also one of the most advanced. It's a bit difficult to use, but it provides many features, including interactive analytics. You can also use this tool for ecommerce, including a special CM Commerce feature. Campaign Monitor's paid plans start at $9 per month, but the free version is sufficient for small businesses.


ActiveCampaign is another popular option, offering an extensive range of automation recipes. You can use pre-built sequences or build custom ones from scratch. Another option is EmailOctopus, which is based on Amazon's Simple Email Service infrastructure, boasting high deliverability rates. These tools have several free plans, but you should check if they have them. You should consider a plan that allows you to send a certain amount of email messages to a single list without limits.


Mailjet is another popular choice and offers a free plan that includes unlimited emails and 500 contacts. Mailjet's free plan doesn't include any advanced features, but it does offer access to dozens of ready-made templates, including transactional emails. In addition to offering free email automation tools, Mailjet also offers an integration with CRM software, allowing you to manage your mailing lists from one dashboard. Choosing a tool that fits your business needs will be a smart move.


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